Brussels Airport wins award for the best network development and airline marketing in the world
At the World Routes event in Guangzhou in China, Brussels Airport has won the overall World Routes 2018 Marketing Award, and also took home the World Routes Award in the category of 20 to 50 million passengers. Brussels Airport previously won this overall award in both 2012 and 2014; this is the first time that an airport has won the award on three separate occasions.
The prestigious international prize rewards the airport for the exceptional growth of the network of direct connections and the good collaboration with airlines when they launch new routes or further develop existing services.
“Brussels Airport focuses fully on strengthening the connectivity of our country in order to offer both leisure and business travellers a network with the widest possible range of direct connections. The World Routes 2018 Marketing Award is the recognition of this successful strategy. It is also a highly deserved accolade for the team of Aviation Development for the support they offer airlines”, says Arnaud Feist, CEO of Brussels Airport Company.
The network of Brussels Airport has grown over the last 12 months with 2 new passenger airlines (Cathay Pacific and Georgian Airways) and 15 new destinations. In 2019, there is already the prospect of a new airline, Primera Air and the new destination of Boston.
The World Routes event is the highlight of the year and unparalleled meeting place for airports and airlines. Brussels Airport is there with a large team to present our airport to more than 70 airlines and organisations. As in previous years, Brussels Airport is once again organising the now well-known and highly appreciated Brussels Café in the exhibition hall.
What are the Routes Marketing Awards?
The Routes Marketing Awards honour airports who excel in airline marketing. Brussels Airport was automatically nominated to compete for the World Routes 2018 Marketing Awards after the airport won the overall Europe World Routes Marketing Award earlier this year plus the award in its own category of more than 20 million passengers.
The winners are chosen by the airlines themselves. The awards have been presented since 1997 in various categories:
- fewer than 4 million passengers
- 4 to 20 million passengers
- 20 to 50 million passengers
- more than 50 million passengers
One of the winners also receives the overall World Routes Marketing Award. In addition to the airport award there is also a “Destination award” for tourism organisations. Last year, the “Individual award for outstanding contribution to route development” was presented for the first time. The prize was awarded to Léon Verhallen, Head of Aviation Development of Brussels Airport Company, and was an implicit recognition of the work of the whole team.
The World Routes 2018 Marketing Awards are an initiative of Routes, a company that wants to stimulate network development throughout the world by, for example, publishing more news about this and by organising network events for airports and airlines.
